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Challenger among Finnish FinTech companies launches its first insurance product

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First Insurance Baltics has provided a real-time and fully online insurance sales solution for the Finnish company Sortter. As Pasi Puntari, CEO of First Insurance Baltics comments, “Sortter is a challenger in the Finnish FinTech market, making things with a different twist. We are happy that they have chosen us as their partner in adding a new business line in the form of income protection product, tailored to the needs of their customers”.

The insurance cover is provided by the Swedish insurance company Maiden General and includes loss of employment and incapacity for work. According to CEO of Sortter Markus Huhdanpää, “such product makes it easier for our customers to manage their personal finances in case their employment or health status changes. With this security layer our customers have more freedom to focus on the most important things and worry less about sudden changes they might face in life”.

Sortter is a Finnish FinTech company established in 2018, offering free-of-charge comparison of financial services in the same way hotels or flights are compared online. Whenever different fees or banking terms might seem like a rocket science, Sortter translates these into something that even a grandma could understand.

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